# Nerdster Design

> Nerdster Design is a London-based design and digital studio. We build websites, mobile apps, brand systems, and run paid marketing programmes (Google Ads, SEO and AI search) for grown-up businesses across the UK. We are part of the Nerdster family — Nerdster (IT, security and infrastructure), Nerdster AI (AI consulting and product), and Nerdster Design (web, brand and digital marketing).

Founded as the design arm of Nerdster, which has been operating in London since 2013. Sister companies serve hedge funds, family offices, and ambitious businesses across the UK.

## Services

- [Google Ads](https://nerdster.design/services/google-ads): Paid search, performance max, display and remarketing campaigns. Flat retainer pricing — never a percentage of spend. Minimum effective monthly budget around £1,000.
- [SEO & AI Search](https://nerdster.design/services/seo-ai-search): Traditional SEO and Generative Engine Optimisation (GEO). Schema markup, llms.txt, content optimised for both Google and large language models like ChatGPT, Claude and Perplexity.
- [Web Design](https://nerdster.design/services/web-design): Visual design and UX for marketing sites, e-commerce and brand sites. Figma-first, mobile-first, accessible by default.
- [Web Development](https://nerdster.design/services/web-development): Front-end and full-stack web build. Astro, Next.js, WordPress, Webflow. WCAG 2.2 AA accessibility. Performance-tuned.
- [App Design](https://nerdster.design/services/app-design): Product design for native iOS, Android, and web apps. Wireframes through high-fidelity, with engineering-ready hand-off.
- [App Development](https://nerdster.design/services/app-development): Native and cross-platform app build (Swift, Kotlin, React Native), including backend APIs, payments, push notifications and store submission.
- [Branding](https://nerdster.design/services/branding): Brand identity systems for UK businesses — logos, type, colour, voice and proper guidelines that survive contact with junior designers.
- [Print & Business Cards](https://nerdster.design/services/print-and-business-cards): Business cards, brochures, decks, packaging — the physical surfaces, sourced through trusted UK printers.
- [Secure Hosting](https://nerdster.design/services/secure-hosting): Cyber Essentials-aligned UK managed hosting — backups, monitoring, security patching and a real human to call.
- [Email](https://nerdster.design/services/email): Custom-domain email setup (Google Workspace / Microsoft 365), SPF/DKIM/DMARC for deliverability, migration without inbox loss.
- **Ongoing care & support:** monthly retainers from £200/month covering updates, monitoring, security patches and ad-hoc fixes. Sized to the site.

## Recent work

- [Heathrow Printers](https://nerdster.design/work/heathrow-printers) — Commercial printer marketing site and brand refresh (heathrowprinters.com).
- [Kam Freights](https://nerdster.design/work/kam-freights) — UK freight and logistics company (kamfreight.co.uk).
- [AssetPro](https://nerdster.design/work/assetpro) — UK property investment firm (assetpro.uk).
- [Guruji](https://nerdster.design/work/guruji) — Vedic astrology AI product (guruji.ai).
- [LandlordAssist](https://nerdster.design/work/landlordassist) — AI compliance and operations tool for UK landlords (landlordassist.ai).
- [Unison Investments](https://nerdster.design/work/unison-investments) — London private equity firm (unisoninvestments.com).
- [RPS Bullion](https://nerdster.design/work/rps-bullion) — UK gold and silver bullion dealer, three-generation family business (rpsbullion.co.uk).
- [Crypto Lounge](https://nerdster.design/work/crypto-lounge) — Independent UK crypto education and tax guidance, FCA-aware (cryptolounge.co.uk).
- [Nerdster AI](https://nerdster.design/work/nerdster-ai) — Sister AI consultancy for UK professional services firms (nerdster.ai).
- [Nerdster](https://nerdster.design/work/nerdster) — Parent company flagship site for IT, cybersecurity, DORA and ISO 27001 consultancy (nerdster.co.uk).

## Articles

- [Seven patterns of waste we keep finding in Google Ads accounts](https://nerdster.design/articles/ppc-waste-patterns) — recurring leaks in UK Google Ads accounts (broken conversion tracking, PMax cannibalisation, branded-search bloat, broad match without negatives, low Quality Score, weak audience signals, no remarketing segmentation), with quick checks for each.
- [Performance Max is stealing credit from your Search campaigns. Here's how to take it back.](https://nerdster.design/articles/pmax-brand-exclusion-playbook) — step-by-step PMax brand exclusion playbook. How to spot Performance Max cannibalising branded Search, prove it in the data, and exclude brand at account level. Includes the common mistakes (only excluding exact spelling, forgetting AI Max, branded audience signals).
- [GEO checklist: how to get cited by ChatGPT, Claude and Perplexity in 2026](https://nerdster.design/articles/geo-checklist-2026) — pragmatic 2026 checklist for Generative Engine Optimisation. On-site signals (robots.txt, llms.txt, schema, citation-friendly content), off-site footprint (directories, Reddit, editorial, Wikidata), and how to monitor LLM citations.
- [London web design pricing in 2026: what £10k, £25k and £60k actually buy you](https://nerdster.design/articles/london-web-design-pricing-2026) — honest tier-by-tier breakdown of London web design pricing. Scope, team, timeline, what each band genuinely delivers, what claims like "unlimited revisions" and "SEO included" usually mean, and how to write a five-line brief that gets accurate quotes.

## How to engage

- Email: [mail@nerdster.design](mailto:mail@nerdster.design)
- Contact page: [https://nerdster.design/contact](https://nerdster.design/contact)
- Typical reply: within one working day
- Typical project budgets: £10,000 – £60,000+ for design and build engagements; £1,000+ monthly for paid media retainers.

## Operating principles

1. The brief is sacred — no padded scopes, no surprise upsells.
2. One designer per project — no junior hand-offs after kick-off.
3. Source files belong to the client — Figma, code, fonts, all transferable.