London SEO agency for UK businesses — we optimise sites to rank in Google and be cited by ChatGPT, Claude and Perplexity (Generative Engine Optimisation, GEO).
See all six services or recent work.
We see SEO and AI search as one job: making your site findable when someone has a question. The mechanics differ — Google ranks pages, ChatGPT cites passages — but the underlying work is the same: clear writing, sound structure, machine-readable signals.
We won’t sell you a 200-page “audit” no one reads. You get a punch list of what to fix, in priority order, with the work itself if you want us to do it.
When someone asks ChatGPT or Perplexity a question, those tools cite specific sources in their answer. The work is making sure your site is one of the cited sources — through clean content, proper schema, and explicit signals like llms.txt.
It overlaps heavily. Most things that help LLMs cite you also help Google rank you — clear structure, factual content, schema. But there are AI-specific moves (llms.txt, conversational content blocks) that classic SEO doesn't cover.
SEO is slow — three to six months to see meaningful movement. AI surfaces are faster, sometimes weeks. Anyone promising "rank in 30 days" is selling something.