The blog

Notes on design,
plainly put.

Practical, honest writing on web design, branding and getting found online — for UK small businesses weighing up what to do next. No jargon, no hard sell.

Web AppsClient Portal vs Off-the-Shelf Software: Which Should You Choose?When a bespoke client portal or internal tool beats off-the-shelf software for a UK business, and when it does not. A practical decision guide with costs.Read more →SEOHow to Get Your Business Recommended by ChatGPT and Other AI AssistantsA practical guide for UK businesses on appearing in answers from ChatGPT, Perplexity, Claude and Google AI: what to publish, how to structure it and what to avoid.Read more →Web AppsHow Much Does a Custom Web App Cost in the UK?What a custom web application, client portal or internal tool costs in the UK: typical price ranges, what drives the cost up and how to keep a fixed budget.Read more →Web AppsWeb App Security Checklist for UK Small BusinessesA practical security checklist for UK businesses commissioning or running a web application: access control, data protection, patching, backups and what to ask your developer.Read more →Web DesignWebsite Care Plans in the UK: What Should You Get for the Money?What a website care or maintenance plan should include in the UK, typical monthly prices, how to compare plans and the warning signs of a plan that does very little.Read more →Web DesignWhat's Included in a £999 Website?A line-by-line breakdown of what a £999 fixed-fee UK website includes, what it does not, how long it takes and who it suits, with the Business Site option compared.Read more →Local SEOHow to Get Your Business Found on Google in the UKHow to get your UK business showing in Google Search and Maps: eligibility, verification, what decides local ranking, and how to ask for reviews.Read more →Web DesignAstro Web Designer UK: A Practical GuideWhat Astro is, why it makes small-business websites fast, when it is the right choice and what to ask before hiring an Astro web designer in the UK.Read more →Web DesignHow to Choose a Web Designer in the UKA practical guide for UK small-business owners choosing a web designer: the questions to ask, warning signs to avoid and what a fair agreement includes.Read more →

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