Social customer service

Customer support on social, run properly.

Your customers already ask, chase and complain on X, Facebook and Instagram, usually in public and usually before they ring you. We build the support desk that answers them: response times you can publish, a triage and escalation flow, a tone-of-voice playbook, and the tooling wired up behind it. Then we train your team to run it, or run it alongside them.

  • 01Every message answered inside an agreed response time
  • 02Public complaints handled without making them worse
  • 03A system your team can run without you in the room

Happy clients include Heathrow Printers, KAM Freights, RPS Bullion and Unison Investments — plus a few more.

Get a free support-channel review

A free 30-minute review of how your social channels handle questions and complaints today. What to fix first, no sales call.

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3D illustration of a support agent answering a customer at a desk

A support desk, not a posting schedule.

We start by reading what people actually send you, then write the rules: first reply inside 60 minutes in working hours, a public complaint moved to DM within two replies, and anything still open after four hours escalated to a named person. Rules that specific are what stop things quietly slipping.

Around that goes the tooling — a shared inbox, saved replies for the questions you get every week, and AI-assisted drafting for the rest, with a human approving anything that goes out under your name. You own every account, macro and audience we build.

Channels we run:
3D illustration of a small team working through an inbox together

Training is the part most agencies skip, because it ends the retainer. We do the opposite: your team gets the playbook, the saved replies and a live session working through your real inbox, so the system survives us leaving.

What you get

Support-desk setup is a fixed fee, agreed up front. Ongoing management starts at £750 per month, scoped to your message volume and the hours you need covered.

A response-time SLA you can publish

Triage & escalation flow

Tone-of-voice playbook

Tooling set up and team trained

Social brief

Tell us about your channels

Channels, rough volume and how you want it run. Two minutes, and we come back with a plan and a price.

Reply within 1 working day · No sales call unless you ask · Cyber Essentials certified

1 · Contact information

2 · Your channels

Which channels do you use?
How would you like it run? (tick all that apply)

3 · Budget & timing

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We reply within one working day. Your details never go anywhere else.

How it runs

Simple, collaborative and effective.

The same five steps on every project, from the free review to launch and beyond.

Review

A free 30-minute look at your site and goals. What to fix first, no sales call.

Scope

Fixed fee agreed up front. You know exactly what it costs before we start.

Design

Design you approve before we build. What you sign off is exactly what goes live.

Build

Fast, accessible, SEO-ready build with analytics and tracking wired in.

Launch & grow

We host it, watch it and grow it — ads, SEO and updates handled.

Common questions

Clear scope. Clear process.

How much does social media customer service cost in the UK?

Setup is a fixed fee agreed up front, covering the response-time SLA, triage flow, tone playbook and tooling. Ongoing management starts at £750 per month, scoped to message volume and the hours you need covered. Training-only engagements cost less again, because you keep the running in-house.

Should we outsource social support or train our own team?

Train your own team when the questions need real product knowledge, and outsource when the volume is high but the answers are repeatable. Most UK businesses land in the middle, so we build the system, train your team on it, and cover the overflow. The free review tells you honestly which one you are.

How fast should we reply to customers on X?

Set a first-response target of one hour in working hours, then publish it. An answered-within-60-minutes commitment does more for trust than a faster average nobody knows about. What matters more than raw speed is that nothing is silently dropped, which is what the triage and escalation flow exists to prevent.

What happens when a complaint goes public?

Answer publicly once, briefly and without excuses, then move it to DM inside two replies. The public reply is for everyone else watching, not for the complainant. That rule, plus a named person who owns anything unresolved after four hours, defuses most escalations before they grow.

Do you provide 24/7 human cover?

Not with our own staff — we are a design and build studio, not a contact centre, and we would rather say so up front. We build and run the system, train your team, and automate acknowledgement and triage so out-of-hours messages are queued rather than lost. If you genuinely need round-the-clock human cover we will point you at a contact centre and set the system up for them to work in.

Get a free support-channel review — free, no sales call.

A free 30-minute review of how your social channels handle questions and complaints today. What to fix first, no sales call.

Get a free support-channel review
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