Case study
EGI Interiors
They own the factory. The site had to make that the reason to pick them.

Case study
- Client
- EGI Interiors
- Sector
- Kitchens & bedrooms
- Scope
- Web design · Web development · Google Ads · SEO · Secure hosting
- Live site
- egiuk.com ↗
EGI Interiors makes fitted kitchens and bedrooms at its own factory in Greenford and installs them across West London. We designed and built the site, we host it, and we run the Google Ads and search work behind it, so the enquiries that arrive are from people ready for a design visit.
Visit the live site ↗The challenge
Kitchen showrooms all look the same online. Glossy photography, the same stock phrases, and no way for a homeowner to tell who actually makes the furniture and who is reselling someone else's. EGI's genuine advantage is that it manufactures in Greenford rather than ordering in, but a website does not communicate that on its own, and a kitchen is a considered purchase people research for weeks before they will let anyone into the house.
Our approach
We built the site around the factory rather than hiding it, with a section that takes people inside the Greenford workshop so the manufacturing claim is shown rather than asserted. Kitchens, bedrooms and living spaces each get their own room to explain materials, door designs and options, and the 0% finance from £3,000 is stated plainly instead of buried, because for a lot of buyers it is the thing that makes the project possible. Every route through the site leads to one action: booking a free design visit. Area pages cover the West London towns EGI installs in, and we run the Google Ads and SEO so the searches that matter reach the right page.
What we built
- 01Fast marketing site built around the free design visit
- 02Kitchens, bedrooms and living-space pages
- 03Door designs and options selector
- 04Factory and process pages that evidence the manufacturing claim
- 05Finance explainer with clear terms
- 06Area pages for the West London installation radius
- 07Managed secure hosting
- 08Google Ads and SEO management
The outcome
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