Case study

EGI Interiors

They own the factory. The site had to make that the reason to pick them.

Kitchens & bedroomsWeb designWeb developmentGoogle AdsSEOSecure hosting
EGI Interiors website, designed and built by Nerdster

Case study

Client
EGI Interiors
Sector
Kitchens & bedrooms
Scope
Web design · Web development · Google Ads · SEO · Secure hosting
Live site
egiuk.com ↗

EGI Interiors makes fitted kitchens and bedrooms at its own factory in Greenford and installs them across West London. We designed and built the site, we host it, and we run the Google Ads and search work behind it, so the enquiries that arrive are from people ready for a design visit.

Visit the live site ↗

The challenge

Kitchen showrooms all look the same online. Glossy photography, the same stock phrases, and no way for a homeowner to tell who actually makes the furniture and who is reselling someone else's. EGI's genuine advantage is that it manufactures in Greenford rather than ordering in, but a website does not communicate that on its own, and a kitchen is a considered purchase people research for weeks before they will let anyone into the house.

Our approach

We built the site around the factory rather than hiding it, with a section that takes people inside the Greenford workshop so the manufacturing claim is shown rather than asserted. Kitchens, bedrooms and living spaces each get their own room to explain materials, door designs and options, and the 0% finance from £3,000 is stated plainly instead of buried, because for a lot of buyers it is the thing that makes the project possible. Every route through the site leads to one action: booking a free design visit. Area pages cover the West London towns EGI installs in, and we run the Google Ads and SEO so the searches that matter reach the right page.

What we built

  • 01Fast marketing site built around the free design visit
  • 02Kitchens, bedrooms and living-space pages
  • 03Door designs and options selector
  • 04Factory and process pages that evidence the manufacturing claim
  • 05Finance explainer with clear terms
  • 06Area pages for the West London installation radius
  • 07Managed secure hosting
  • 08Google Ads and SEO management

The outcome

The site now argues EGI's actual case: furniture made a few miles from the customer, by the people who will fit it. The design-visit booking is the single clear next step from any page, and one studio looks after the website, the hosting and the campaigns that feed it.

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