Unison back mid-market companies across the UK, Europe and emerging markets. The site needed the gravity that audience expects, without descending into the stock-photo handshake school of corporate web design.
Founders considering a sale, and LPs considering a commitment, are reading the same site for very different reasons. Both want to feel that the people behind it are serious, considered, and have done this before. The previous site didn’t quite render that, so we started again.
The redesign uses generous spacing, a restrained palette anchored on a deep ink green, and editorial typography that lets the firm’s thinking breathe. Sectors, approach and capital structure each have their own dedicated space, written plainly enough that a non-specialist can follow the argument and detailed enough that a specialist takes them seriously.
It’s a site that behaves the way the firm does in a meeting — unhurried, specific, and clearly here for the long game.